Every drop of water contains the power of galloping; Every dream is integrated into the era of creation. From individual industrial and commercial households to real estate developers, and then to join the real economy and layout overseas——

Yihai Zhao Yuhai: writing the legend of cross-border entrepreneurs

Some things are close enough to feel the shock.

Some meaning can only be seen clearly if it is far enough away.

"Cross border" development is close enough and far enough for Zhao Yuhai, chairman of Dalian Yihai group.

Looking back on the entrepreneurial history of more than 40 years ago, Zhao Yuhai's cross-border is quite legendary. At the beginning of reform and opening up, he resigned and went to the sea. He started from an individual industrial and commercial household and worked as a glass distribution wholesaler. Later, he developed across borders and became a successful real estate developer.

After fading out of the field of glass trade, Zhao Yuhai still retained the glass deep processing business segment. He separated his energy from the profitable real estate industry and invested more than 200 million yuan in the glass production industry to enter the real economy.

In addition, he also won the automobile testing line project through bidding, and listed and established Dalian Yihai motor vehicle testing Co., Ltd

After more than 40 years of development, Dalian Yihai group has grown into a modern group enterprise integrating real estate development, construction engineering construction, glass production and glass deep processing, motor vehicle testing, advertising activities and other industries.

As an excellent private enterprise, Yihai won the bronze tiger Award for economic development in Xigang District in 2000, the golden tiger Award for economic development in Xigang District in 2002, the key tax paying enterprise in Xigang District and the inspection free enterprise for Industry and Commerce in Dalian. It was awarded the top 100 private enterprises with comprehensive strength in Dalian in 2005 and the best employer in Dalian in 2016.

For more than 40 years, Zhao Yuhai has written a colorful legend of cross-border entrepreneurs.

From glass to real estate: dreams melt into the times

Every drop of water contains the power of galloping; Every dream is integrated into the era of creation.

In the early 1980s, in the spring breeze of reform and opening up, Zhao Yuhai resigned and went to the sea, started from scratch and began to do glass trade.

At that time, the old Dalian glass factory was famous all over the country, and domestic customers basically recognized the products of "big glass". Step by step, Zhao Yuhai has achieved great success in the glass business.

In the 21st century, Zhao Yuhai's glass business is more prosperous. He can sell about 2000 pieces of train leather glass a year. He gradually became the leading glass dealer in the northeast at that time. Although it can not be compared with Cao Dewang, the "king of glass", it is also well known to mention Dalian's "big Lao Zhao" in the glass industry.

In 2000, Zhao Yuhai established Dalian Yihai enterprise group and began to enter the real estate market. He has successfully developed many real estate projects.

Yihai real estate, the real estate project investment and business operation platform of Dalian Yihai enterprise group, was founded in 2000. Today, the development projects cover Shahekou District, Ganjingzi District, high-tech park and other regions. They cooperate with the government to build "Greater Dalian" and actively participate in the development and construction of Zhoushuizi regional reconstruction project, Jiaojinshan shantytowns reconstruction project, Zhongshan road image project and other projects.

From the initial 600 square meters, 4000 square meters, 10000 square meters to tens of thousands of square meters, Yihai building, Yihai Shengdu, Yihai • Yushu Linju, Yihai • Sonny Town, Yihai • Xianfu... Yihai group adheres to the style of "steady and steady", focuses on doing a good job in each project in each period, and each project can be called a high-quality product.

In addition to the real estate development business, Yihai real estate also has construction engineering companies and property management companies. Zhao Yuhai clearly realized that as an enterprise rooted and growing in Dalian, from building materials manufacturers to construction contractors, developers and project operators, the enterprises that know the most about construction can really make the best construction. "We should really interpret 'let architecture know you better' and contribute to the urban construction of Dalian."

It is precisely because of adhering to the business philosophy of "let architecture know you better", Yihai has won the trust and praise of customers, partners and peers in the industry with high-quality products and services, and won the honor of China's top 500 real estate development enterprises.

In 2015, Yihai group expanded its real estate business overseas and became an investment grade private enterprise at home and abroad.

In just two years, their investment projects have spread all over Houston, Cleveland, Willis and other cities in Texas, involving the construction, development and operation of industrial parks.

From real estate to real economy: continuing glory and dream

Zhao Yuhai, with cross-border development, has not forgotten the glass industry.

In the glass industry chain, the profit space of glass trade is limited and the autonomy is small. Therefore, Zhao Yuhai gradually faded out of the field of glass trade. However, around 2004, he expanded the glass deep processing business and moved towards the middle reaches of the industrial chain.

After successfully breaking into the real estate industry, Yihai group, which is rising with wind and water, still pays attention to the glass industry, and Zhao Yuhai turns his attention to the upstream of the industrial chain.

An unexpected opportunity made Zhao Yuhai, who had been prepared, realize his dream of glass production deep in his heart.

In 2004, a large glass enterprise in Jiangsu invested and built Dalian xinrunhua building materials Co., Ltd. in liangjiadian street, Jinzhou, Dalian to engage in glass production. But in 2015, the company stopped production and then filed for bankruptcy, leaving the place in ruins.

Zhao Yuhai made a decisive move. In May 2018, Yihai Group invested 40 million yuan to acquire "xinrunhua" and established Yihai big glass (Dalian) Glass Co., Ltd.

"Why is there the word 'big glass' in the company name? It's because I have a deep complex about it." Zhao Yuhai said that the old Dalian glass factory, once referred to as "big glass", has a glorious history. But it stopped production a few years ago, and Dalian lost its glass industry. "I hope to continue the glory and dream of big glass and boost the national industrial brand of Dalian."

In fact, this is another cross-border from the real estate industry to the real economy. Moreover, the pace of cross-border is greater.

On August 12, 2019, this is a moment of great attention, which is included in the history of the development of glass industry in Dalian, China. Yihai big glass ignition kiln. The first piece of flat glass was fired and slowly transmitted from the automatic production line. Zhao Yuhai's eyes were wet.

He is well aware of the difficulty of this road. Because glass production is a "money burning" industry.

The cost of raw materials such as soda ash and silica sand used by Yihai big glass every day, as well as the cost of fuel and workers' wages, needs 5.6 million yuan. The produced glass can not be sold immediately, which will squeeze the inventory. It needs tens of millions of yuan or even hundreds of millions of yuan of working capital.

Moreover, the glass production industry has its particularity - after the furnace is ignited, the equipment can not be stopped for 24 hours and 365 days. If there is a cease-fire and power failure, the liquid glass will solidify and all refractory bricks in the kiln will be scrapped. Rebuilding the kiln will cost 40 to 50 million yuan.

Insiders said that the glass industry is in a fully competitive state with high price transparency. The "sales radius" of most glass enterprises is usually set to be about 400 kilometers. Beyond the "reasonable sales radius" means that the transportation cost is too high, and its glass will lose its price advantage in the competition.

Pressure, heavy on the shoulder. "Production requires a lot of investment, and the production process is still very complex. So far, we have invested more than 200 million yuan in glass production projects. The market of flat glass has been stable in the past two years, but even so, the average profit of the industry is only about 10%. In this case, we are facing the test of stone and fire." Zhao Yuhai said that enterprises should not only prepare sufficient working capital, but also have various contingency plans for emergencies. For example, Yihai glass has set up double circuit power supply, diesel generator power supply and UPS triple power supply system.

However, Zhao Yuhai's determination to develop the real economy is unwavering. "The domestic glass industry has experienced a major reshuffle. The backward production capacity such as the old lattice glass production plant has been eliminated, and the industry is in a period of benign development. Under this background, although the profit of glass production is not high, it is generally stable and predictable, and the risk is small in the short term."

Being a man, doing things and being an enterprise: the pursuit of life goes beyond the material level

Many people familiar with Zhao Yuhai said in an interview with reporters: his pursuit of life has gone beyond the material level.

From the perspective of making money, it is more beneficial for Zhao Yuhai to give up the glass industry. But he doesn't look at things from a material point of view. "Yihai big glass has 309 employees, who are involved in hundreds or even thousands of families. The glass production project provides these workers with jobs and allows them to live happily. I think this is more meaningful than making a little more money. It is very fulfilling to see the workers cooking in the canteen at noon every day."

He called himself "Zhao distribution", hoping to distribute the benefits obtained by the enterprise to the employees according to their contributions. The workers called him "Dr. Zhao"

Zhao Yuhai always firmly believes that being an enterprise is the same as being a person. What we need is not heroic words, but more down-to-earth, step by step, to fulfill our commitments.

Even in the "impetuous" real estate industry, Yihai pursues the principle of soundness. No exaggerated words are allowed in project marketing. Whatever you say, you should do it. Therefore, when many local developers in Dalian are struggling to survive, Yihai's development has never stopped, and there is a sustained, healthy and stable growth every year.

In 2014, Dalian Yihai group won the automobile testing line project through bidding. With the support of six departments including Dalian development and Reform Commission, Dalian Yihai motor vehicle testing Co., Ltd. was listed and established.

In Zhao Yuhai's view, this cross-border "is the government's trust in our enterprises". Because, car detection is like giving people a physical examination. If the car is faulty but can't be detected, it is equivalent to indulging road killers, which is likely to lead to the disappearance of life.

"Enterprises should be managed with strength and care with temperature." Although the geographical location of Yihai detection line is unfavorable, there is an endless stream of vehicles to detect. Because he has established a set of scientific and rigorous management system, forbidding black intermediaries to enter the door, and also established an automobile maintenance department next to the testing line to repair unqualified cars for free.

"Honesty and pragmatism are the eternal theme of Yihai people's behavior. Generosity and honesty are the duty of Yihai people. Persistence and unity are the faith of Yihai people." Over the years, Zhao Yuhai has been asking enterprises to go up and down.

He firmly believes that honesty, pragmatism, diligence and innovation are the core competitiveness of enterprises. "Integrity is the foundation of Yihai people's value and morality, including 'sincerity, loyalty, honesty and trustworthiness', which is reflected in all aspects of Yihai people's words and deeds. Being pragmatic, practical and realistic is the cornerstone of Yihai people's career. Diligence is Yihai people's pragmatic and truth-seeking character. Innovation makes modern society attractive and competitive only when it has differentiation. To achieve differentiation, We must always take creativity, innovation and creation as the guiding ideology of our work. "

In the eyes of business partners, Zhao Yuhai's beliefs are not empty talk, but real actions.

In 1998, Zhao Yuhai distributed float glass of Luoyang Glass Co., Ltd. Because of his honest management, the factory agreed to store more than 20000 boxes of float glass he had settled in the warehouse of the factory. However, due to the change of market price, the original hot-selling glass has become the price of cabbage.

Luoyang Glass Canton wants to compensate the dealer, but Zhao Yuhai resolutely doesn't want to: "this is the market rule. When I buy low and sell high, I didn't share the profit with Luobo. Why should I let the other party share it with me when I buy high and sell low?"

It is precisely because Zhao Yuhai has always been sincere in life, work and enterprise. After years of integrity and simple style, he has deeply moved Lobo. They have changed from partners to friends for more than 20 years.

In the view of enterprise employees, Zhao Yuhai, the chairman of the board, has a unique personality charm.

"Chairman of the board, he is the first person to arrive at the enterprise in the morning and the last person to return at night. No matter whether he is a man, work or business, he always considers the interests of the other party first and lets the other party make money, so that the business can be long-term. When he meets something, he always introspect himself first." Wang Weiliang, President of Dalian Yihai group, expressed such emotion.

In Yihai, humanistic care is everywhere.

Over the years, Zhao Yuhai has paid close attention to talent development planning, consolidated the management foundation, expanded the strength of the enterprise, accelerated the training and use of talents, standardized and institutionalized talent training, and met the company's demand for talents. Talent training adheres to the employment policy of "selecting, cultivating, employing and retaining talents", implements the goal management strategy, has goals, measures, responsibilities and implementation, retains talents, trains and makes good use of talents, and creates a group of young, solid and hardworking enterprise talent team. Organize group employees to go deep into the grass-roots level of each subsidiary every week to experience and understand the production process and development of each company.

The headquarters of the group has built an employee activity room of more than 200 square meters, an employee Library of more than 2500 volumes, and a green area of office buildings with a total area of 7000 square meters. In order to provide employees with a healthy and orderly recreational and sports activity environment as the foothold, create a cultural atmosphere of "happy work and happy life", and won the "home of excellent employees" of Dalian Federation of trade unions "Dalian model unit of employee welfare facilities" and other honorary titles.

Birthday party, karaoke competition, spring outing, farmhouse fun, outdoor barbecue, dinner, holiday benefits, year-end party, outdoor activities on Bangchui Island, employee sports meeting, skill competition, billiards competition... The life of Yihai employees is rich and colorful.

Zhao Yuhai even built his own vegetable base, covering an area of more than 40 mu, providing high-quality logistics support to the employees of the whole group.

In fulfilling corporate social responsibility, Zhao Yuhai never falls behind others:

——As a social welfare enterprise, it guaranteed the employment of the disabled and won the honorary title of the advanced collective for helping the disabled in Dalian;

——Actively cooperate with the national environmental protection cause, allocate funds to purchase 4 electric vehicles with 20 seats and 2 electric vehicles with 17 seats, increase capital investment, and gradually replace all office vehicles with new energy electric vehicles with energy-saving and environmental protection, so as to contribute to the cause of energy conservation, emission reduction and low-carbon green travel in Dalian;

——Dalian Yihai motor vehicle testing Co., Ltd., a subsidiary of the group, has increased capital and technical investment in the regular inspection of environmental protection exhaust pollutants from motor vehicles, and resolutely implemented the national exhaust emission testing standards. At the same time, the company plans to add a green channel of "environmental protection vehicles" to bear social responsibility and support the cause of environmental protection;

——In 2016, Dalian work safety supervision and Administration Bureau included Dalian Yihai enterprise group into the management of municipal work safety emergency rescue team. Yihai enterprise group promises to contribute to the urban prosperity and social stability of Dalian, voluntarily join the emergency rescue system of production safety in Dalian, and dare to bear social responsibility;

……

"Steady development, continuous efforts, industry serving the country and dedication". According to the requirements of Zhao Yuhai, Yihai people are realistic and stable, accumulate a lot and work together to provide customers with high-quality products and services for a long time and stably. They inject their love of life into every product, and offer it to the motherland and give back to the society through high-quality service.

"Ah, dear friends, who can create this miracle? It depends on me, you and our new generation in the 1980s..." this song "young friends meet", which sings the youth declaration of the 1980s when Zhao Yuhai started his career.

Songs may no longer be popular, but the fighting spirit of Yihai people will never be out of date.

Looking to the future, Zhao Yuhai is at the helm of Yihai, full of confidence.